I turn complex ideas into digital experiences people understand.
I design websites, interfaces and visual systems where structure, usability and identity work together. From first idea to final experience.
Web & UI
Different needs.
Different digital answers.
I design around the problem, not around a fixed visual formula. Different businesses, audiences and goals need different structures, interfaces and digital tools.
The concepts below use fictional brands to demonstrate how the same design process can produce very different responsive experiences across sectors.














Problem first. Website second.
I don't start by drawing pages. I start by understanding the real need: the business, the audience, the constraints and what the experience has to achieve. From there I design the right solution. Sometimes a website, sometimes an interface, a new content structure or a combination of tools.
I design the system, build the responsive experience and prepare it to be published, measured and extended.
Concept studies created for portfolio demonstration. Fictional brands; not client commissions.
Graphic & editorial design
Design experience
built over years.
Before focusing on web, UI and digital systems, I spent years working in graphic design. A major part of that experience came through a long term collaboration with Saga Egmont, Denmark, producing visual and cover work across a large catalogue of titles.
COLLABORATIONS Editorial.
Identity.
Campaigns. Saga Egmont · Le Muse di Archimede
Saga Egmont
Cover design · Editorial graphics · High volume visual production
Working across many titles taught me how to keep visual quality, consistency and production discipline at scale. It is experience I now bring into interfaces, websites and broader digital systems.








































The covers above are a selection from my work for Saga Egmont.
Communication & digital design
Le Muse di Archimede
An ongoing collaboration spanning educational projects, event communication, brochures, invitations, digital assets and campaign systems, across formats that need to remain recognisable while adapting to very different audiences and contexts.
























The work changes format and tone, but the system behind it stays coherent: identity, hierarchy and communication adapt to each specific need.
AI Integration
AI should solve a task.
Not decorate a product.
I connect AI services to websites and applications through APIs, approved data and practical workflows. The model is only one part of the solution. The experience still has to be useful, clear and controlled.
Conversational interfaces
Custom assistants for websites, products, support and internal workflows.
Search & document intelligence
AI experiences that work with company content, documents and structured sources.
Extraction & workflows
Classification, structured data extraction, content operations and repetitive task automation.
Visual features
Visual analysis and AI assisted image workflows integrated into web or app experiences.
Website assistant
A company assistant can answer questions using approved documents, services and project data, then guide the visitor to the right source or next action.
API credentials should remain on the server. They should never be exposed in public front end code.
SEO + GEO / Search Visibility
Be useful.
Be relevant.
Be found.
I work on the structure behind visibility: technical SEO, content intent, authority, backlinks and ranking. I also shape content so brands are easier to understand, cite and surface inside generative search and AI assistants.
Technical SEO
Crawlable structure, metadata, performance, indexation and clean information architecture.
Content & intent
Pages organised around what people actually search for, not just what a company wants to say.
Backlinks
Relevant external signals, internal linking and authority flow designed to strengthen key pages.
GEO & ranking
Generative Engine Optimization, entity clarity and visibility monitoring across search engines and answer driven discovery.
GEO extends the same principles beyond classic search: clear entities, authoritative content, useful structure and source signals help AI systems understand, cite and surface a brand.
About
I work where design, technology and communication meet.
My background is rooted in graphic design and visual communication. Years of professional production, including long term work with Saga Egmont and ongoing collaboration with Le Muse di Archimede, taught me how hierarchy, identity and detail affect the way people understand a message.
Today that same thinking extends to websites, interfaces, SEO, GEO and AI integrations. I approach projects as connected systems. First understand the need, then choose and design the right solution.
Brand Identity & Communication
A brand should stay recognizable
wherever people meet it.
I build communication systems that go beyond the logo, from business cards, envelopes and letterheads to presentations and tailored email campaigns. Every touchpoint should feel coherent, professional and unmistakably part of the same company.
One identity, across every printed touchpoint.
Letterheads, envelopes, business cards and brochures designed as one coherent visual system.
Presentations built to lead the room.
PowerPoint decks designed around hierarchy, storytelling and consistent brand language from slide to slide.
Email campaigns that feel designed from the first scroll.
Custom email systems that make the company recognizable before the recipient even reaches the CTA.
Have a project in mind?
Let’s make something
clear, useful and distinctive.
Available for selected web, UI, SEO, GEO, AI integration and visual design projects.